I’ve been using Joost now on and off over several weeks.

A few thoughts:

• Video Quality: VERY good for the Internet. What the Joost team has done with Internet video quality is nothing short of remarkable. That said, it’s not ready for a high def set, however.
• Streaming: Fair to Good. At work I have a better experience than home. My home setup is broadband delivered wireless (Pre N). I experience streaming delays once every few to several minutes that last anywhere between 5 and 20 seconds.
• Usability: Good to Very Good. The user interface works well, but not great. On some of the menus, I have sluggish responses when navigating through lists of channels or shows. UI elements make sense to me for the most part, but I don’t think that the average consumer would understand it as readily.
• Overall Experience: Fair to Good.

In its current incarnation, Joost isn’t for me. Why:

• I want to watch video on a television. I don’t want to watch it on my computer.
• Video quality is important to me. While the quality of video is impressive for the Internet, the quality I’m looking for is better.
• The social networking aspects aren’t all that compelling at this time.
• Performance matters. Whenever the service stops to buffer video, the content consumption experience is abruptly interrupted.
• Dynamically inserted commercials (in the middle of viewing video content—not the bookend static ads that previously existed) are implemented poorly, derailing the consumption of content without warning. They also make it feel like… well… watching television.

Does Joost have promise? Absolutely. Why:

• Bandwidth and video compression technologies are improving rapidly.
• Whether it is a scramble to try to understand the streaming landscape and not miss the boat entirely, or, because they know more about Joost than we do, several premium content providers have announced content provision via Joost. Desirable content will bring advertising, and advertising revenue will enable continued improvements.
• If the service takes off, it will naturally be brought into the living room.

What else could propel Joost forward?

• A feature that is new and innovative; something that simply doesn’t exist right now at all which would allow a very different take on the way that users interact with video. For example, what if transcripts of all the video that Joost offered was indexed allowing more advanced ways of finding content and consuming it.
• A well thought out partnership. While the UI isn’t as polished as one coming out of Cupertino, it certainly feels Apple-esque. What if Joost was another option on the Apple TV interface? Joost would make it to the living room, and Apple TV owners would have access to FREE content.
• Killer content. What if Joost delivered new movie releases two weeks prior to DVD releases?

I’ll keep watching Joost, but that ‘watching’ will likely be in terms of reading the press to see what is happening as opposed to firing up Joost to watch video on my computer. I won’t be surprised, however, if next year I’m watching Joost in my living room and experiencing content in a whole new way.

Note: I’m currently viewing Joost on a MacBook Pro with 2GB of ram, utilizing the current version of the Joost client (0.9.2). At the time of writing this I have zero invites to give out.

Tags: Applications, Beta, Beta Invite, Content, Free, Joost, MacBook Pro, Peer to Peer, Social Networking, Streaming Video, Television, Usability, User Experience, User Interface, Video

Share This