What is Uniqlock? A clock, some catchy music, interpretive dance, data visualization, and a blog widget. It’s also viral advertising pay dirt for Uniqlo, the Japanese clothing retailer who created it.
Launched in June, there are more than 14,000 Uniqlocks set, and the site has been viewed nearly 3.5 million times by visitors from 200 countries. Uniqlock (and Uniqlo) is better experienced than explained (go ahead, click on it).
The performance art piece wasn’t what got my attention, it was the WORLD.UNIQLOCK’s data visualization piece. To get to it, go to the Uniqlock site, click on the “MENU” on the left-hand side of the screen, then select the “WORLD.UNIQLOCK” option.
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