After a good deal of lashback from their Beacon advertsing system’s ability to broadcast user data, it was announced this morning that the policy will be changed.

More information:

• Machinist: Facebook: Shut down that privacy-invading ad program!
• Slashdot: Facebook Retreats on Online Tracking
• Wired Blogs: Facebook Backs Down: Beacon Now Offers Partial Control Over Your Data
• TechCrunch: Facebook Beacon 2.0: What You’ll See

Tags: Advertising, Beacon, Facebook, Online Marketing, Privacy, Quick Hits, Social Networking, User Experience

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