Er. Where’d the posts about Mac’s and online marketing go?

February 4, 2008 at 12:53 pm · Filed under Online Marketing

Since the middle of last year, all posts about the Mac/Apple have been published directly on my new(er) Macintosh-specific blog, On a Mac.

I also recently started a new online marketing blog - Online Marketing Performance.

These blogs were started as they held two of the main themes on this blog which were intertwined with a lot of posts of a fairly random nature.  I’ll continue to post to this blog, but both of the aforementioned blogs will likely bet getting more and more attention as time goes on.

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Goodbye Google AdSense ads

August 21, 2007 at 10:45 pm · Filed under Content, Advertising, Online Marketing, User Experience

I used to have Google Ads on my blog (via Google AdSense) but I removed them a few nights ago. Sure, I did get a few clicks here and there, but, all things considered, I decided, that it isn’t worth it to me.I put Google Ads on my blog as an afterthought.  I created this blog as a soapbox or sounding board, like most people, and then eventually thought “I should be compensated for my efforts.” And, that’s where the Google AdSense ads came in. Signing up and putting the code into my blog was quick and easy.That is when I started making a killing on Google AdSense ads. OK. That’s not true.Unless you have a site about hot teenage asthma laywers and/or have an incredible amount of traffic flowing through your site and/or are willing to place ads in somewhat mischievous places, you’re likely not going to make a lot of money off Google AdWords advertising. Creating an enjoyable user experience got the better of me. I made an effort to be sure my ads ‘felt right’ in their color scheme and placement on my blog so they wouldn’t be intrusive to the user. I wanted to be sure that my visitors could engage my content and not be bothered by the ads. A sympathetic approach like that calls for a simple solution: just get rid of the ads. I’m not pushing a ton of traffic through this site.  My content isn’t about ashthma lawsuits or Girls Gone Wild. And, I’m not willing to plaster ads in suspect places where someone might click by accident to line my pockets with pennies and nickels. So, I ripped the ads off of this site. For now. If there is an interesting, less obtrusive way that I can get some bounty for having this blog to offset operational costs like the cost of hosting, great. I’m in. Until then, a few cents here and there isn’t even close to worth bothering those who stop by.

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Google Pay-Per-Action for AdWords

March 21, 2007 at 2:50 pm · Filed under Advertising, Online Marketing, Beta

Yesterday in a press release Google announced the launch of a beta program to begin testing a new pricing model based not on clicks, but on conversions. The “Pay-Per-Action” model allows advertisers the ability to set up specific actions (or conversions) along with how much they are willing to pay for that action.

The new ads are for Google AdSense for content sites. AdSense publishers can decide if they want to participate in the program or not. Participants will be able to review details of the advertisements which will appear on their site and decide if the ads are appropriate for their site or not.

One would assume that the amount paid for an actual conversion will be far higher than what one gets for a click under the current PPC model-especially as the amount will be able to be determined by the Advertiser, setting up a affiliate-like relationship, brokered by Google.

The program introduces new challenges for those managing a web site with the ads. With PPC, the user had little control over what went on their site and only had to rely on ad copy driving a click. Now, they’ll have to consider if the web site the user will visit as a result of a click has the potential of closing the deal.

Update: Google’s Inside AdWords blog has a post specifically about the Pay-Per-Action beta.

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