Posts Tagged with Apple



Er. Where’d the posts about Mac’s and online marketing go?

Since the middle of last year, all posts about the Mac/Apple have been published directly on my new(er) Macintosh-specific blog, On a Mac.

I also recently started a new online marketing blog - Online Marketing Performance.

These blogs were started as they held two of the main themes on this blog which were intertwined with a lot of posts of a fairly random nature.  I’ll continue to post to this blog, but both of the aforementioned blogs will likely bet getting more and more attention as time goes on.

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A multi-touch computing device for every budget.

Multi-touch devices seem to be popping up everywhere. Don’t be the last kid on your block to get yours. Don’t worry about the price—there’s something for everyone.

The Two Dollar Multi-touch Pad: $2.00 *

Manufacturer: You
Target Market: Subscribers to Make magazine
Pros: Icebreaker with huge nerds
Cons: It’s a Ziplock bag full of water and dye

Yes, for the lowest priced multi-touch device you have to roll up your sleeves. The $2 variant is cheap, but it’s not ready for prime time-nor is that the intention of its (far more clever than myself) creator Erling Ellingsen.


$2 Multi-Touch

* OK, the price is misleading, but even if you add the price of a Mac laptop, it still comes in as the second cheapest solution out there.

iPhone: $399

Manufacturer: Apple
Target Market: Everyone but people who use Microsoft Exchange
Pros: Portability, Price
Cons: Depends on your perspective

Let’s just not describe the iPhone. I’m pretty sure Apple has beat into your head what it is.

To clarify on the cons for Apple’s iPhone: there might be no cons whatsoever (ask anyone who would sit in front of an Apple store overnight to get a $79 OS X upgrade), it might have a few stumbling blocks (these people are referred to as ‘the general public’), or, it flat out sucks (Steve Ballmer).

Surface: $5,000 to $10,000

Manufacturer: Microsoft
Target Market: Consumer and Commercial (Everyone)
Pros: Leverages Microsoft’s developer ecosystem
Cons: It’s a big ass table

The Surface multi-touch computer is the product of years of R&D at Microsoft. Pricing is said to be between $5,000 and $10,000 - which, on the low end, doesn’t price it that much higher than a high-performance PC and monitor combination.

Surface’s form factor returns memories of the original sit-down Pac Man machines which have established beachheads in homes across America. Unfortunately, Microsoft isn’t envisioning Surface in your basement (whether you are or not). Combine the price with Microsoft’s developer community and expect to see Surface pop-up (I couldn’t say ’surface’) in a variety of venues. Hospitality industry first.

Microsoft Surface Multi Touch ComputerSit-down Pac Man Coin-op

If you haven’t seen the Big Ass Table Surface parody, view Microsoft’s videos first and then get a laugh out of it (both are below).


Microsoft Surface: Imagine the Possibilities


Microsoft Surface Parody

Interactive Media Wall: Starting at $100,000

Manufacturer: Perceptive Pixel
Target Market: Affluent people like Steve Jobs (but not Steve Jobs)
Pros: Looks incredibly fluid

Cons: Prices Starting at $100,000

Perceptive Pixel is Jeff Han’s company which launched after the oooohs and aaaahs wound down following his NYU experiments and TED appearances hit the ‘net. The company’s first product, the Interactive Media Wall, is an 8 foot by 3 foot screened computing device. The single-page Perceptive Pixel site is curiously quiet about its first product. It does, however, have a great video showing more recent experimentations.

Definitely cool. Curiously being sold at Neiman Marcus. That’s right, it’s at Neiman’s. Details are less than inspiring. Could we get some indication of what kind of software it comes with? Are companies developing software for it? OS? And, I hate to ask, but can I step back a few paces and just watch a HD movie on it from the couch?

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On a Mac: Apple posts have a new home

The popularity of my posts regarding the Mac, Apple, Parallels Desktop and the iPhone kept me blogging on those topics. That chatter has in turn been diluting the conversation that should be taking place here.

So, I’ve carved out another space on this big series of tubes, and this time it is just for those Apple topics. Please visit On a Mac for a continuation of the conversations which started here as well as new Apple-related content altogether.

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Archie Bunker: M$ die hard or Apple fanboy?

Archie BunkerThere seems to be an incredible amount of polarity in tech discussions as of late-especially with that darling of tech topics to take a hardline stance with: Microsoft vs. Apple. The polarized completely love one and hate the other like a cold war enemy. This is good vs. evil.

Those voices seem louder than ever as of late. You may have heard them. Sentences usually start or end with something along these lines: “Apple is irrelevant,” “M$ is evil,” “F’ing Apple Fanboyz,” or “Windoze sux.”

Truth be known, both companies make products that are excellent. And, both make products which are lackluster. It largely depends upon the needs of the individual. One more thing—hold on to your chair—neither company is angelic, nor is either in cahoots with the devil.

Of course, we’ll never really know what Archie Bunker’s stance would have been for sure. On the computer my first instinct is to say that he and Edith would have a Celeron PC. But, who knows, maybe, just maybe after playing with Meathead’s iPod he’d head down to the Apple store and at least consider the options.

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Parallels Desktop for Mac 3.0 Beta 2 - Upgrade to be free

On my last stop at the official Parallels Desktop for Mac blog I saw a new post regarding another update to Parallels Desktop for Mac 3.0. The latest beta build, 5120, is being called Beta 2 (you guessed it, it’s the second one), and like its predecessor, it is a free download to anyone with a valid 3.0 key. The free doesn’t stop there either. Straight from the blog posting:

With all of the new improvements we’re introducing (Coherence with minimize and Expose support, new Shared Folders and more), this is shaping up to be one of the best updates ever. The best part? It’s COMPLETELY FREE to all Parallels Desktop 3.0 users!  

Great news! And, the Beta 2 build brings more new functionality to the table. Some New Features in Parallels Desktop 3.0 Beta 2 - Build 5120:

  • Visually, windows minimized to the dock now have the same transitions and behavior as windows minimized with Mac’s OS X
  • You can now share folders much more seamlessly between OS X and Windows running under Parallels Desktop. In fact, you can set them up to mirror each other. Your Documents folder on the Mac is your Documents on the PC. It can be enabled for the Desktop, too! Before you ask-no, there are not two copies of the files being mirrored! Both the Mac and PC will be accessing the same file!

If you’re ready to buy the public release of the 3.0 version (or download the free trial version) as opposed to this beta version, visit the Parallels Desktop for Mac 3.0 page on their web site. For more details on this Beta 2 build, read the entire post on the Official Parallels Desktop Virtualization blog. There is also a link to download the beta in that article.

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