February 4, 2008 at 12:53 pm · Filed under Online Marketing
Since the middle of last year, all posts about the Mac/Apple have been published directly on my new(er) Macintosh-specific blog, On a Mac.
I also recently started a new online marketing blog - Online Marketing Performance.
These blogs were started as they held two of the main themes on this blog which were intertwined with a lot of posts of a fairly random nature. I’ll continue to post to this blog, but both of the aforementioned blogs will likely bet getting more and more attention as time goes on.
Tags: AdSense, Advertising, AdWords, Affilliate Programs, Analytics, Apple, Apple TV, Beacon, Black Hat SEO, Blog Promotion, Blogging, Branding, Design of Experiments, Facebook, Facebook Applications, Facebook Platform, Facebook Platform Architecture, FBML, Google, Google Analytics, Google Labs, Google Website Optimizer, iPhone, iPod, iTunes, Mac, MacBook Pro, Macintosh, Make Money Online, Monetization, Multi level Marketing, Multivariate Testing, Online Marketing, Page Rank, PageRank, Paid Content, Semantic Search, Social Media, Social Networking, User Generated Content, viral, Viral Marketing, YahooShare This
October 24, 2007 at 10:57 pm · Filed under Online Marketing
As Google ponders how to apply relevance where relevance is now for sale and barter, they have stepped up and fired their first salvo: Dinging the Page Rank of link farms and sites which promote heavy cross-linking activity.
Situationally, they’re in a can of worms here. For their strategy to be effective, they’d really need to check sites by hand to decide if they should be put on their demotion list. On the flip side, if they do nothing at all, the burgeoning text link ad business will run amok, adding false positives to Google’s view of all things meta.
What to do, Google… what to do. Clearly this is the safe route, and one that is hard to challenge at face value: Kick the link farms in the stomach. But, many sites of a different caliber have reported negative repercussions (read the SEOmoz article below). Forbes? The Washington Post? I had heard rumors that there were a good number of highly respected sites that have stealth pages (that users never see) where they sell text links for top dollar. Maybe it is true.
Regardless, Google policing in this manner when looked at from a slightly different perspective is unsettling. Want to get a leg up on your competition? Buy them a nice present. Hook them up with involvement in some highly visible link farms. Get them some text link ads from a really visible source, too. Google will help you screw them over.
Read more on TechCrunch:
Google Declares Jihad On Blog Link Farms
SEOmoz is also providing commentary and the effect on more mainstream web sites:
Google Toolbar PageRank Losses For Hundreds of Websites
Tags: Black Hat SEO, Google, Online Marketing, Page Rank, Search, Search Engine Optimization, Text Link Ads, White Hat SEOShare This
