OLPC: Give one, get one, enjoy free WiFi and play SimCity

November 14, 2007 at 11:12 am · Filed under Hardware, Peer-to-Peer, Industrial Design, Online Marketing, Social Networking, Applications, Games, User Interface

The One Laptop Per Child project (OLPC) XO laptop is on sale in the U.S. by way of their “Give One Get One” program. Sales kicked off on Monday (November 12th) and will be running until November 26th. As if getting your hands on the XO to kick the tires isn’t enough, T-Mobile is offering one year of complimentary WiFi access at their HotSpots for all donors. From the OLPC site:

This is the first time the revolutionary XO laptop has been made available to the general public. For a donation of $399, one XO laptop will be sent to empower a child in a developing nation and one will be sent to the child in your life in recognition of your contribution. $200 of your donation is tax-deductible (your $399 donation minus the fair market value of the XO laptop you will be receiving).     

It was also announced last that Maxis (Electronic Arts) has donated the original SimCity game to the project, allowing for free distribution of the addictive classic which was originally developed for the Commodore 64.

Don Hopkins created a UNIX variant of the game in the past and has been advocating the use of SimCity for educational purposes for years. Hopkins commented on a Slashdot article earlier this year:

“The goal is to enable the open-source community to renovate SimCity and take it in new educational directions, by applying Seymour Papert’s ideas about constructionist education, Alan Kay’s ideas about interactive user interfaces and object-oriented programming, Ben Shneiderman’s ideas about direct manipulation and info visualization, and many exciting ideas about multiplayer games, blogging, storytelling, game mods, player created content, and lessons learned from World of WarCraft, The Sims, Spore, etc,”      

The cause sounds noble. One way or the other games will make it to the OLPC. Let’s hope the educational angle triumphs.More about SimCity on the OLPC XO from Don Hopkins:

• SimCity for OLPC (One Laptop Per Child): Applying Papert’s Ideas About Constructionist Education and Teaching Kids to Program
• History and Future of OLPC SimCity/Micropolis

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How to promote a blog for free

September 11, 2007 at 1:17 am · Filed under Content, Analytics, Online Marketing, Social Networking

When a friend or colleague sets up a blog, I am often curious to see what they do to promote it. Unfortunately, they often don’t do some basic things that can give their blogs the opportunity to take off. If you’re committed to writing good content, it often takes no money at all to get the ball rolling.

Before we get ahead of ourselves, a quick caveat: We’re beyond the “How do I blog?”, “Why would I blog?” and the dreaded “What is a blog?” phase here. If you’re at that stage, I’m sorry to disappoint you. I’m assuming you already know why you are blogging, and what it can offer you or your organization. You just might not know what you can do to give it a nudge so people can find it.
OK. So you’ve set yourself up a blog, and you want to be sure your efforts bear fruit. Here are some easy, basic, and FREE techniques to promote your blog:

Tags and Categories - Cost: $0.00

• Internet and blog search engines use the keyword/keyword phrases in tags and categories to file your postings so they’re ready can be served back to Internet searchers. Use them thoughtfully and creatively!
• If you use both tags and categories, your categories should be broad; your tags should be specific.

Submit Your Blog to Search Engines - Cost: $0.00

• Submit your blog to credible, qualified directories (Google, Yahoo, Live, ASK, DMOZ.org)
• For some sites (such as the Yahoo directory) you do have to pay. However, you can submit your site to Yahoo without submitting to their paid directory.
• If there are any niche RSS syndication services for your content, see if there are fees associated with adding your feed to their service. Often, aggregation and syndication services don’t charge a thing.

FeedBurner - Cost: $0.00

• FeedBurner allows reporting on the number of subscribers to your blog as well as some high-level web site traffic reporting. It is also useful to promote your blog.
• After doing the basic FeedBurner setup, enable the ‘PRO’ settings. The ‘PRO’ features previously cost money; they are now complimentary (thanks for buying FeedBurner Google!),
• Finally, go through each tab in FeedBurner and read the options that are available. Scores of additional options exist from pinging other aggregation/syndication sources when you post an entry to placing ads in your feed to monetize your syndication.

Technorati - Cost: $0.00

• Technorati is the Google of blogs and a great source of traffic.
• There’s no excuse to not sign-up with the basic information Technorati needs.
• Don’t stop at the bare minimum. Go ‘Favorite’ blogs you enjoy. Don’t forget to ‘Favorite’ your friends’ blogs; maybe they’ll stop by and ‘Favorite’ you too. Add a ‘Favorite on Technorati’ badge or link on your blog.
• Add a post to the Where’s the Fire (WTF) every now and again. Make sure they’re good posts. Even if you don’t get a lot of votes, you do get people coming by to see what your blog has to offer.

Google Analytics - Cost: $0.00

• Google Analytics allows you to get more detailed web site usage reporting than FeedBurner can supply. Free or not it’s a great tool.
• Figure out which reports help you the most. You can gauge affinity for your content based on how often articles are viewed, how long visitors stay on your site when they arrive at a specific individual article (etc.). Sky’s the limit. Get to know Google Analytics.
• Learn and adapt. Viewing reports on usage of your blog isn’t blog promotion. How you interpret and apply what you learn will provide a strong foundation for your future blogging and blog promotion efforts.

Link to your Blog - Cost: $0.00

• If you send out any regular communication (online or off) provide a link to your blog.
• If your email program allows it, place a link to your blog in your signature.
• When you comment on other people’s blogs, be sure to provide your blog’s URL if you are prompted.
• If you keep a LinkedIn or Facebook profile, be sure to add a link to your blog. Facebook also lets you import your blog’s RSS feed as “Notes” so they display on your Profile page.

Ping when you Post - Cost: $0.00

• If your blog doesn’t automatically do it for you, ping Technorati and other services when your blog is updated
• If you’re not sure if your blog platform pings aggregators and syndicators when you post, check your documentation (most good blog platforms do this automatically, such as WordPress and Blogger).
• FeedBurner also has a ping service. Be sure it is activated, and take advantage of their offer to let you specify more sources to ping.

Participate in the Greater Blog Community - Cost: $0.00

• You want people to interact with your blog, be sure to do the same yourself!
• When you provide meaningful commentary on others’ blogs, you will benefit from visitors and/or the author stopping by your blog to learn more about you.

Finally Write Good Content - Cost: $0.00

• This is the big one. Without good content, you’re toast.
• Write provoking titles that speak to your audience. If the title is good, you have a much better chance of drawing viewers to your content.
• Be sure to post regularly! Post as regularly as you can. Search engines (and your readers!) like to see stability and frequency in the amount of content that comes from your site.

I hope these tips help. They are all free, and they will promote your blog. If you write compelling content and use the methods above, you will get traffic. How much blogging and promotion of your blog you commit to will determine how popular your blog becomes.

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Parallels Desktop for Mac 3.0 Beta 2 - Upgrade to be free

August 27, 2007 at 9:32 pm · Filed under Hardware, Beta, Applications

On my last stop at the official Parallels Desktop for Mac blog I saw a new post regarding another update to Parallels Desktop for Mac 3.0. The latest beta build, 5120, is being called Beta 2 (you guessed it, it’s the second one), and like its predecessor, it is a free download to anyone with a valid 3.0 key. The free doesn’t stop there either. Straight from the blog posting:

With all of the new improvements we’re introducing (Coherence with minimize and Expose support, new Shared Folders and more), this is shaping up to be one of the best updates ever. The best part? It’s COMPLETELY FREE to all Parallels Desktop 3.0 users!  

Great news! And, the Beta 2 build brings more new functionality to the table. Some New Features in Parallels Desktop 3.0 Beta 2 - Build 5120:

• Visually, windows minimized to the dock now have the same transitions and behavior as windows minimized with Mac’s OS X
• You can now share folders much more seamlessly between OS X and Windows running under Parallels Desktop. In fact, you can set them up to mirror each other. Your Documents folder on the Mac is your Documents on the PC. It can be enabled for the Desktop, too! Before you ask-no, there are not two copies of the files being mirrored! Both the Mac and PC will be accessing the same file!

If you’re ready to buy the public release of the 3.0 version (or download the free trial version) as opposed to this beta version, visit the Parallels Desktop for Mac 3.0 page on their web site. For more details on this Beta 2 build, read the entire post on the Official Parallels Desktop Virtualization blog. There is also a link to download the beta in that article.

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Free Parallels Desktop 3.0 beta

August 4, 2007 at 8:18 am · Filed under Hardware, Beta, Applications

I’ve been running Parallels on my Mac Book Pro for quite some time now. I’m very satisfied with the product. And, when it was announced a few days ago that anyone with a valid 3.0 license key (including trial keys) could try a beta version with some upgrades, I couldn’t resist. The installation experience (upgrade) was seamless, and I’ll report back on performance and the new features in a few days. A little about the 3.0 beta build:

Parallels Desktop for Mac (beta, build 5060) features:

• Expose for Coherence windows
• True stacking support for applications running in Coherence mode
• An improved version of the Image tool
• An enhanced version of the Explorer application, allowing browsing of virtual machines which are suspended
• iPhone support for Windows XP and Windows Vista

You can read more about the 3.0 beta on the official Parallels Virtualization blog as well as get the link to the features update information page and download.

Even before my testing started, I did have one thought: Please tell me this is a free upgrade for existing customers. After spending the initial $79, then $49 for an upgrade soon after, I’m not intending to spend more money on a Parallels update. I hope the smart folks over at Parallels aren’t expecting us to either.

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Microsoft, MIX 07 and the F word

May 2, 2007 at 9:59 am · Filed under Events

Not that F word. The other F word: FREE! So what was Microsoft giving out in its bag of goodies at the MIX 07 Conference that is noteworthy (noteworthy means I’m not counting free pens and whatnot-this is just the ‘good stuff’)?

Microsoft Expression Suite (4 programs in the suite)
Visual Studio Orcas Beta 1
Windows Vista Ultimate Edition

There’s much more to talk about than the freebies, and I’ll pull my thoughts together and provide some additional conference insight shortly.

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