February 4, 2008 at 12:53 pm · Filed under Online Marketing
Since the middle of last year, all posts about the Mac/Apple have been published directly on my new(er) Macintosh-specific blog, On a Mac.
I also recently started a new online marketing blog - Online Marketing Performance.
These blogs were started as they held two of the main themes on this blog which were intertwined with a lot of posts of a fairly random nature. I’ll continue to post to this blog, but both of the aforementioned blogs will likely bet getting more and more attention as time goes on.
Tags: AdSense, Advertising, AdWords, Affilliate Programs, Analytics, Apple, Apple TV, Beacon, Black Hat SEO, Blog Promotion, Blogging, Branding, Design of Experiments, Facebook, Facebook Applications, Facebook Platform, Facebook Platform Architecture, FBML, Google, Google Analytics, Google Labs, Google Website Optimizer, iPhone, iPod, iTunes, Mac, MacBook Pro, Macintosh, Make Money Online, Monetization, Multi level Marketing, Multivariate Testing, Online Marketing, Page Rank, PageRank, Paid Content, Semantic Search, Social Media, Social Networking, User Generated Content, viral, Viral Marketing, YahooShare This
April 4, 2007 at 12:36 pm · Filed under Content, Analytics, Online Marketing, Beta
Google opened up its Website Optimizer (beta) to the public (anyone can sign-up). Website Optimizer is a fractional factorial experimentation tool (also referred to as a multivariate testing tool) which allows marketers to test various facets of the content and/or design on web page(s) their visitors view. In comparison to A/B testing, fractional factorial experimentation allows testing of a greater number of variables at one time while still providing reliable testing results.
The cost for Website Optimizer? It’s free. The catch? Depends on how you look at it, and more importantly, what your needs are. Things to consider:
- It appears, although nothing in the documentation I read says it explicitly, that you can only run experiments on a single page (as opposed to a flow which consists of multiple pages-like a checkout process made up of 4 screens, for example).
- I could not find any documentation that ensured me that users who were viewing a specific version of a page would see that exact same version of the page if they returned during the testing period.
- Website Optimizer does not allow variable content to be a part of the test. You can apply Website Optimizer ‘experiments’ to variable content pages, however, the variable content itself cannot be tested against.
If you’re looking to test a single landing page which is well trafficked, or a part of a marketing campaign, Website Optimizer is definitely priced right. And, there is no doubt that multivariate testing is a more effective way to perform these types of tests. If you’re looking to perform more involved testing, you’ll likely be looking to other providers such as Offermatica, Optimost, or SiteSpect. Be warned: those tools are decidedly NOT free.
Tags: Analytics, Beta, Content, Conversion, Design of Experiments, Free, Google, Google Website Optimizer, Multivariate Testing, Online Marketing, SearchShare This
