How I got a Yahoo Mash invite in 5 minutes

September 17, 2007 at 11:01 pm · Filed under Web Applications, Usability, Web 2.0, Alpha, Social Networking, Beta, User Experience

I like participating in betas for web sites and web-based applications. Trouble is, I’m just a regular guy. And, historically hunting for invites has yielded a relatively poor return on my time investment. Thankfully, a new site has made it easier for us regular guys to participate. It’s aptly called InviteShare. Here’s how it works:

How Beta Invites are Distributed
When a startup with a killer moves into a limited beta phase, they delve out a small number of invitations to friends or people who have requested participation online. Each of the people receiving the invitation are granted the ability to invite a few more people. And so on… And so on…

Enter InviteShare
InviteShare’s has formalized (and in essence taken control of) the whole process by creating an exchange for beta invitations. Since the distribution of invites usually proliferates exponentially, if a user who receives an invite simply returns the favor to other InviteShare members, the ball keeps rolling.

My first experience with InviteShare was great. After creating my account I logged in, and, after a bit of fumbling around with the site I arrived at the Streamy.com invite page and gave my last Streamy invite to the next person waiting in the queue. Then, I searched on Mash and requested an invite. Less than 5 minutes later I had an invite in my Inbox from another InviteShare member named Ian. Genius.

Any negatives? One glaring one: This ain’t no 37signals app. InviteShare’s user experience needs an intervention. Applying some sound usability principles would go a long way for InviteShare.

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