Instant messaging for a cause

March 3, 2007 at 3:40 pm · Filed under Applications

If you use Microsoft’s Instant Messenger (and if you don’t this might make you consider using it) you can have Microsoft share a portion of their advertising revenue to an organization of your choice. From the Microsoft site:

i’m is a new initiative from Windows Live™ Messenger. Every time you start a conversation using i’m, Microsoft shares a portion of the program’s advertising revenue with some of the world’s most effective organizations dedicated to social causes. We’ve set no cap on the amount we’ll donate to each organization. The sky’s the limit.

So any time you have an i’m™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It’s simple. All you have to do is join and start an instant messaging conversation. We’ll handle the donation.

It doesn’t appear that the OS X Messaging client can participate yet-hopefully it will be able to in its next release.

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